The YMCA of Greater Bergen County, New Jersey, is the latest YMCA to get the impressM website makeover and join the rebranding effort begun last year. Research showed that most people associated the Y primarily with swimming and fitness programs rather than a cause. Y-USA needed a consistent, inspirational brand platform to elevate the YMCA’s cause and areas of focus.
The result of extensive research has led to the development of a refreshed brand with a visual identity that is bold, active and welcoming—representing the Y’s commitment to social progress. The logo, was refreshed to reflect the public’s reference to the brand as “the Y,” and is set in multicolored combinations to symbolize the diversity and vibrancy inherent in the organization and its communities.
We were first contacted by Julie Morrow, Communications & Development Director for the YMCA of Greater Bergen County, in NJ, and within a few weeks we had completed the project. The rebranding guidelines provide clear direction so that all Y’s have a very similar look. However, we were able to build them a site unique to them, to serve them well, through easy website management and continued support. Julie has recommended us to several other YMCA’s looking for a rebrand, and her testimonial shows our commitment to building the very best websites and provide the very best on-going support.
Julie writes, “I would absolutely recommend impressM websites.
“I researched various options and companies. They were by far the most reasonable in hosting fee price and in the cost to design/launch. We were the first Y website that they designed with the NEW branding. They understood the parameters and followed the guidelines.
“They continue to be helpful in training me on how to update the site by myself as our old site was in Dreamweaver and a challenge to learn.”
Proof positive, impressM websites in New Jersey, gives you impressive results. Call us today for a FREE website review and let us show you how we can help your organization benefit from our development expertise.