Below are some helpful hints to make your website more readable.
- Do not underline words that are not links. They can be confused with real links, and annoy your visitors.
- When referring to the name of a specific web page drop the www. For example, MetaFilter.com
- When referring to the address of a web page, write out the full address, including the http://.
- Use one font/style/size for your headings or titles and one for your text. Any more, unless done with purpose, looks unprofessional.
- Web pages are scanned rather than read. Be direct and to the point.
- No more than 5 paragraphs per page.
- Write descriptive headings for paragraphs.
- Write clear summaries of content that follows.
- Use bulleted lists.
- Check your facts.
- Use italics sparingly. They are difficult to read.
- Avoid unnecessary CAPITALIZATION.. They are difficult to read too, and is considered yelling.
- Avoid too many exclamation marks! It diminishes their meaning!!!
- Avoid single bullet lists.
- Avoid using spaces and punctuation incorrectly for emphasis.
Things to stay away from
- Avoid technical jargon. Rephrase into meaningful English.
- Remember even the most obvious ironic or sarcastic statements are often misunderstood.
- Do not over embellish, or hype. People will think you are lying.
- Telling people they are wrong.