Below are some helpful hints to make your website more readable.

General conventions

• Do not underline words that are not links. They can be confused with real links, and annoy your visitors.
• When referring to the name of a specific web page drop the www. For example, MetaFilter.com
• When referring to the address of a web page, write out the full address, including the http://.
• Use one font/style/size for your headings or titles and one for your text. Any more, unless done with purpose, looks unprofessional.
  

Suggestions

• Web pages are scanned rather than read. Be direct and to the point.
• No more than 5 paragraphs per page.
• Write descriptive headings for paragraphs.
• Write clear summaries of content that follows.
• Use bulleted lists.
• Check your facts.
  

Punctuation

• Use italics sparingly. They are difficult to read.
• Avoid unnecessary CAPITALIZATION.. They are difficult to read too, and is considered yelling.
• Avoid too many exclamation marks! It diminishes their meaning!!!
• Avoid single bullet lists.
• Avoid using spaces and punctuation incorrectly for emphasis.
  

Things to stay away from

• Avoid technical jargon. Rephrase into meaningful English.
• Remember even the most obvious ironic or sarcastic statements are often misunderstood.
• Do not over embellish, or hype. People will think you are lying.
• Telling people they are wrong.